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Comparison · last 12 months

Content mix by theme

Share of posts by theme, sorted highest to lowest. Hover or focus a bar for details.

Themes over time

Posts per month, broken down by theme.

Format mix

Intent mix

Engagement by theme

Average likes per post, by theme.

Top keywords

Top hashtags

Posts

Stats side by side

"Per 1k followers" normalizes likes by audience size so accounts of very different sizes are comparable.

What they post about (shared themes)

Share of each account's posts per theme. Sorted by the biggest gap between accounts.

Intent mix

Format mix

Posting cadence

Posts per month.

Vocabulary